American Ginseng (Panax quinquefolius) is a familiar plant to many people in the Appalachian region. For several generations "digging sang" has been an enjoyable and profitable activity for many mountain people. In 1995, wild dried roots of ginseng sold for as much as $470 per pound. That price has tripled in the last ten years. In 1995, quite a few pounds of cultivated dried ginseng roots sold for $20 per pound. That price has been reduced by half in the last ten years.