Black Locust: Legacy and Candor
Black locust is a wood of high intrinsic value. Gabor Erdélyi of Robinia Group calls it a triple threat: Economic, Ecological, and Functional. Zach Rike of Robi Decking draws a parallel to Tesla. Today we’ll dive into two businesses whose core product is black locust. How did they get started? How do they market their products? What are consumers looking for?
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- Written by Harry Greene, Propagate Ventures; Brett Chedzoy, Cornell Cooperative Extension